This unassuming shop sells brightly colored fabrics & accessories for sewing projects.
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About Simply Fabric
"This is a small shop in an industrial part of Oakland, and it doesn't have a HUGE selection like some of the big fabric retailers, but the owner is helpful and knowledgeable, and the prices are excellent. I was looking for some upholstery fabric, and even though most of the inventory is for apparel fabrics, she helped me find something that would work for the project I'm doing and estimate the amount of fabric I'd need. I paid $8/yard, which is very reasonable. If you like to support small local businesses, this is a good one!"